Vision: to be the largest distributor of electronic components in China

Core values: integrity, pragmatism, passion, innovation

Purpose: to use our products and services

Let employees, customers and shareholders live a better and happier life!

Standard of dealing with customers: passion and smile, intention and specialty

Treat colleagues standard: solidarity mutual love

Take care of your own standards: work hard and study hard

Enterprise spirit: quality is the foundation, reputation is the soul, and the pursuit of excellence

Enterprise talent view: both ability and political integrity, reuse, there is no moral cultivation, the use of talent, no moral, prohibit the use of

Team work style: quick action, immediate response, no excuse, pragmatic, efficient, respectful process, detail oriented